Dawes is up first with a show in Portland, OR.

Love this concept: reward a fan for using a product in a way that benefits his interestes - and then have that reward be related to those interests. Private invites are going out to fans based on what they’ve thumbed up…

But it goes deeper: the LA times says the region was chosen based on user recommendation data. “Portland was chosen as the city for the show after data recorded by Pandora’s Music Genome Project showed listeners in that region were 25% more likely to like a Dawes song and 30% more likely to create a station from the band than listeners in any other U.S. city…”