They do make a damn good analytics tool. We’ve been playing with it at Cantora for a minute…

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“Next Big Sound measures how popular bands are and fan interaction across the social web, from Facebook and Twitter to YouTube and Last.fm. It gives record labels a dashboard which shows them how fans are engaging with bands online in relation to album sales (both offline and online), radio play, and other key data. It’s like Klout for the music industry, but with lots more bells and whistles…” Via TechCrunch